I was running late, and I couldn’t find my car keys. I looked in all the usual places: top of the kitchen counter, inside my purse, refrigerator (OK, that’s not a usual place for my keys, but I was getting desperate). As the minutes ticked by, I found myself becoming more frustrated, until I knew that I wasn’t going to find the keys.
My husband, no longer able to ignore my huffing and puffing and pacing all over the house, came to my rescue.
“What’s your problem?”
“I can’t find my keys!”
“Did you look in your purse?”
(Insert silent glare here).
“Here they are”, he said as he picked them up and tossed them to me. They were, of course, right in front of me.
The moral of the story: Sometimes, all it takes to find something is a fresh pair of eyes.
That’s how I describe my work with the NineSigma Intelligence Team. Our clients are often already the leaders and experts in their fields, so why do they come to us to find solutions? I think, in part, they come to us because we can see into their space without any bias or preconceived ideas. We look at the information we compile with a fresh perspective that allows us to extract meaning that they might not recognize on their own. In other words, we are the fresh pair of eyes that can find things whether they are deeply buried, or hidden in plain sight.