I was intrigued last month when I saw the Yale University admissions informational video - "That's Why I Chose Yale" - sort of a new way to share the Yale experience and stand out among all the college guidebooks (especially among the "High School Musical Generation").  Now this week, I was amazed to learn that Tufts University allows applicants to submit short YouTube videos to supplement their application (about 1,000 out of 15,000 applicants did this).

Now that the College "Application Video" has emerged, how soon before we see the "Professional" Application Video.  Finding and vetting new partners used to be limited by corporate travel budgets (where conferences and trade shows thrived to offer opportunities for face-to-face introduction and interaction) to finding new partners on the internet and making introductions through written electronic communication (such as emailing or uploading expertise/proposal submissions to corporate needs project postings).  With virtual conferences becoming all the rage, it will be interesting to see how video begins to emerge beyond a social media enterprise and become a more prevalent professional media platform.  In fact, for NineSigma projects, we are starting to see occasional video submissions from solution providers to supplement proposals (often a custom demo specific to the project showcasing a capability or using video to demonstrate unique equipment in action).  As the current 20-somethings who grew up on social media continue to express themselves and communicate beyond email/texting/tweeting, it will be interesting to see how they expand their use of video communication platforms to initiate and secure professional partnerships.  Who knows, a video "resume" may not be too far behind!